For every lead you have, 10 other real estate agents have the same lead. All the money in real estate today is earned by going from being 1 of 10 agents pursuing a prospect, to being the agent that finds or sells them their home. The key to being the prevailing agent is what I call “Being in Play” with someone, by providing relevant information until you provide the right information at the right time in the right way.
Voodoo Agent - Gary Gold Luxury Real Estate Agent Best Practices and Top Realtor Training Tips
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Music is "Good Thing" by Theodore
Episode 4 - The Good News and Bad News About Getting Leads
The good news is it has never been easier to get leads from qualified buyers and sellers, but it’s also the bad news. For every lead you have, 10 other real estate agents have the same lead. All the money in real estate today is earned by going from being 1 of 10 agents pursuing a prospect, to being the agent that finds or sells them their home.
I don’t care if your new buyer or seller is your old friend, your wife’s brother, a former client…They know other agents. The key to being the prevailing agent is what I call “Being in Play” with someone, by providing relevant information until you provide the right information at the right time in the right way. Then the buyer or seller becomes motivated and you helped get them to that point.
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