Learn to do this proficiently and you will be doing what you are supposed to be doing as a Real Estate Agent.
Buyer and Seller leads have never been easier to obtain than today. The reason the top 1% of Agents consistently convert these leads into deals is what I call Pushing Buttons. Buyers and Sellers today have connected with 10 agents during their listing or selling process. The majority of these leads are fair game and any agent has a shot at being their agent who ultimately sells their home or finds them a home.
This is a big game where agents are all battling for the same client by asking, saying,or proposing something compelling that resonates with that lead to take a step forward to buying or selling a home. In luxury real estate the gestation process from an initial contact to a final sale can be anywhere from an 1 hour to 5 years.
Never call and a lead and ask just checking in. “Just checking in” is code for “i have nothing to offer but I would love to earn a commission”. “Pushing Buttons” is the art of consistently providing relevant and valuable information and asking thought provoking questions to motivate a Buyer or Seller to take the next step. There is another word for this, it’s called doing your job.